Feb 14, 2016
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How to Optimize for Competitors’ Branded Keywords

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How to Optimize for Competitors’ Branded Keywords

It’s probably crossed your mind before. ​Should​ you optimize for your competitors’ branded keywords? How would you even go about it effectively? Well, in today’s Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor, from determining their worthiness to properly targeting your funnel to using third-party hosted content for maximum amplification.

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