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12 Steps to social media marketing success! 

1- Research and know your audience
2- Only choose to utilize the networks
3- State your key performance indicators (KPI’s).
4- Write a social media marketing playbook
5- Align the members of your company around the plan
6- Take 30-60 minutes at the beginning of each week or month to
7- Create a content bank using a spreadsheet
8- Post relevant content relating to newsworthy topics
9- Treat all social channels separately
10- Assign someone to act as a customer service representative
11- Schedule reporting
12- Reanalyze your plan on a regular basis