Top Digital Marketing Trends Worldwide in 2024
As we enter 2024, the digital marketing landscape is profoundly transforming. From the rise of artificial intelligence (AI) to the increasing importance of short-form video and social media, marketers must stay ahead of the curve to succeed in this rapidly evolving environment. Here are the top digital marketing trends to watch out for in 2024:
1. AI Dominates the Marketing Landscape
AI is undoubtedly the biggest trend in digital marketing for 2024. With the rapid development of tools like image generators, content generators, and video generators, AI is driving significant growth in the industry[3]. 64% of marketers are already using AI, and 38% plan to start in 2024[3]. AI will act as an assistant to help marketers with their job duties, while also taking over menial tasks[3]. Generative AI has already changed how 85% of marketers create content, and 63% believe most content will be created with some generative AI involvement in 2024[3].
2. Social Media Platforms Evolve into E-commerce Hubs
Social media apps are expected to drive higher ROI than ever in 2024 as they evolve into frictionless e-commerce platforms[3]. Platforms like Instagram Threads and Bluesky are rising in popularity, while others like Facebook still prove to be powerful for marketers[1][3]. Brands should have a presence on Threads, even if it’s just grabbing a username, as user numbers will increase in 2024[1].
3. Short-form Video Dominates Content Formats
Short-form video offers the highest content ROI and will earn more investment than all other formats in 2024[3]. Platforms like TikTok, Instagram, and YouTube represent the most popular platforms for short-form video sharing[4]. The increasing popularity of streaming, podcasts, and short-form video is particularly relevant for marketers, as audiences move away from traditional media[4].
4. Marketers Adapt to Privacy Changes
With Chrome’s third-party cookie phaseout, marketers will turn to social media targeting, first-party data, and AI tools to reach audiences[3]. Brands must focus on areas where they can improve sustainability, reach out to customers for feedback, and review their corporate social responsibility strategy[1].
5. Marketers Embrace Lifestyle-related Technologies
Technologies impacting day-to-day life, such as banking, education, medical, and gaming sectors, are driving industry change[4]. Marketers must understand how new technology is changing the way consumers work, learn, shop, and play, and use these technologies in their strategies to better connect with consumers[4].
In conclusion, the digital marketing landscape is rapidly evolving, and marketers must adapt to these trends to succeed in 2024. By embracing AI, leveraging social media platforms, investing in short-form video, adapting to privacy changes, and incorporating lifestyle-related technologies, brands can stay ahead of the competition and deliver unforgettable experiences to their audiences.
