{"id":5246,"date":"2021-06-22T00:00:00","date_gmt":"2021-06-21T22:00:00","guid":{"rendered":"https:\/\/webbingstone.com\/how-to-perform-an-seo-competitor-analysis-simplified\/"},"modified":"2022-02-02T17:42:36","modified_gmt":"2022-02-02T15:42:36","slug":"how-to-perform-an-seo-competitor-analysis-simplified","status":"publish","type":"post","link":"https:\/\/webbingstone.com\/zh-hans\/how-to-perform-an-seo-competitor-analysis-simplified\/","title":{"rendered":"\u5982\u4f55\u6267\u884c SEO \u7ade\u4e89\u5bf9\u624b\u5206\u6790\uff0c\u7b80\u5316"},"content":{"rendered":"<p>\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u4e0d\u662f\u706b\u7bad\u79d1\u5b66\uff0c\u4f46\u5b83\u901a\u5e38\u5f88\u5feb\u5c31\u4f1a\u53d8\u5f97\u590d\u6742\u3002<\/p>\n<p>\u60a8\u662f\u5426\u66fe\u53d1\u73b0\u81ea\u5df1\u9677\u5165\u5bf9\u7ade\u4e89\u9886\u57df\u7684\u957f\u671f\u6280\u672f\u5ba1\u6838\u4e2d\uff1f<\/p>\n<p>\u4e00\u65e6\u5b8c\u6210\uff0c\u60a8\u5c31\u9700\u8981\u601d\u8003\u5982\u4f55\u5229\u7528\u6536\u5230\u7684\u7ed3\u679c\u3002<\/p>\n<p>\u4e0d\u7528\u62c5\u5fc3\uff01 \u60a8\u53ef\u4ee5\u6309\u7167\u8fd9\u4e2a\u7b80\u5316\u7684\u6307\u5357\u8d70\u66f4\u7b80\u5355\u7684\u65b9\u6cd5\u3002<\/p>\n<p>\u4e86\u89e3\u54ea\u4e9b\u7ade\u4e89\u5bf9\u624b\u7684\u6570\u636e\u5bf9\u60a8\u7684\u6d3b\u52a8\u6709\u610f\u4e49\uff0c\u4ee5\u53ca\u5982\u4f55\u8bbf\u95ee\u8fd9\u4e9b\u6570\u636e\u3002<\/p>\n<h2><span style=\"font-weight: 400;\">1. \u7814\u7a76\u7ade\u4e89\u5bf9\u624b\u7684\u53cd\u5411\u94fe\u63a5\u8d44\u6599 <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8c37\u6b4c <a href=\"https:\/\/searchengineland.com\/now-know-googles-top-three-search-ranking-factors-245882\" target=\"_blank\" rel=\"noopener\">\u5b98\u65b9\u786e\u8ba4<\/a><\/span>\u53cd\u5411\u94fe\u63a5\u5b9a\u4e49\u641c\u7d22\u6392\u540d\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u5728\u52aa\u529b\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\uff0c\u90a3\u4e48\u53cd\u5411\u94fe\u63a5\u914d\u7f6e\u6587\u4ef6\u8f83\u5f31\uff0c\u4f1a\u8ba9\u60a8\u9000\u7f29\u3002<\/p>\n<p>\u5206\u6790\u4ed6\u4eec\u7684\u53cd\u5411\u94fe\u63a5\u8d44\u6599\uff0c\u627e\u51fa\u60a8\u6240\u5728\u9886\u57df\u7684\u516c\u53f8\uff08\u5305\u62ec\u60a8\u7684\u516c\u53f8\uff09\u6700\u53d7\u6b22\u8fce\u7684\u5730\u65b9\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u60a8\u53ef\u4ee5\u83b7\u5f97\u7684\u89c1\u89e3\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u8c01\u5b9a\u671f\u94fe\u63a5\u5230\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\uff1b<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4ec0\u4e48\u6837\u7684\u5185\u5bb9\u7ed9\u4ed6\u4eec\u5e26\u6765\u6700\u591a\u7684\u94fe\u63a5\uff1b<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4ed6\u4eec\u7684\u5ba2\u5ea7\u5e16\u5b50\u88ab\u63a5\u53d7\u7684\u5730\u65b9\uff0c\u7b49\u7b49\u3002<\/li>\n<\/ul>\n<p>\u60f3\u6df1\u5165\u4e86\u89e3\u94fe\u63a5\u5efa\u8bbe\uff1f \u4f7f\u7528\u5fc5\u5907\u5de5\u5177\u3001\u53ef\u64cd\u4f5c\u7684\u7b56\u7565\u548c\u503c\u5f97\u94fe\u63a5\u7684\u5185\u5bb9\u7c7b\u578b\u67e5\u770b\u8d44\u6e90\u3002<\/p>\n<p><a href=\"https:\/\/backlinko.com\/link-building-strategies\" target=\"_blank\" rel=\"noopener\">\u94fe\u63a5\u5efa\u8bbe\u7b56\u7565\uff1a\u5b8c\u6574\u5217\u8868 | \u53cd\u5411\u94fe\u63a5<\/a><\/p>\n<p><a href=\"https:\/\/www.linkio.com\/seo-tools\/best-backlink-checkers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u6700\u4f73\u53cd\u5411\u94fe\u63a5\u68c0\u67e5\u5668 | \u6797\u4e54<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.quicksprout.com\/linkable-content-types\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">9 \u79cd\u5438\u5f15\u6700\u591a\u53cd\u5411\u94fe\u63a5\u7684\u5185\u5bb9 \u5feb\u82bd<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">2. \u4f7f\u7528\u5b9e\u65f6\u53cd\u5411\u94fe\u63a5\u67e5\u627e\u7ade\u4e89\u5bf9\u624b\u7684\u6b7b\u9875<\/span><\/h2>\n<p>\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u6b7b\u9875\u662f\u5426\u4ecd\u7136\u6709\u6765\u81ea\u5176\u4ed6\u7f51\u7ad9\u7684\u5b9e\u65f6\u53cd\u5411\u94fe\u63a5\uff1f<\/p>\n<p>\u5982\u679c\u4ed6\u4eec\u8fd9\u6837\u505a\u4e86\uff0c\u4f60\u5c31\u5f88\u5e78\u8fd0\u4e86\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u662f\u4f60\u553e\u624b\u53ef\u5f97\u7684\u679c\u5b9e\u3002<\/p>\n<p>\u4ece\u6280\u672f\u4e0a\u8bb2\uff0c\u8fd9\u4e9b\u94fe\u63a5\u5df2\u635f\u574f\uff0c\u56e0\u4e3a\u5b83\u4eec\u65e0\u5904\u53ef\u53bb\u3002 \u4ed6\u4eec\u6240\u505a\u7684\u53ea\u662f\u628a\u7f51\u7ad9\u5f04\u5f97\u4e71\u4e03\u516b\u7cdf\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u8054\u7cfb\u7f51\u7ad9\u7ba1\u7406\u5458\uff0c\u5e76\u5efa\u8bae\u60a8\u4f7f\u7528\u6307\u5411\u7c7b\u4f3c\u5185\u5bb9\u7684\u5b9e\u65f6\u94fe\u63a5\u4f5c\u4e3a\u66ff\u4ee3\u3002<\/p>\n<p>\u7f51\u7ad9\u7ba1\u7406\u5458\u8ba8\u538c\u5728\u4ed6\u4eec\u7684\u7f51\u7ad9\u4e0a\u51fa\u73b0\u95ee\u9898\uff0c\u56e0\u6b64\u4ed6\u4eec\u4f1a\u5728\u60a8\u7684\u63a8\u4ecb\u4e2d\u627e\u5230\u4ef7\u503c\u3002<\/p>\n<p>\u8981\u68c0\u67e5\u7ade\u4e89\u5bf9\u624b\u7684\u6b7b\u9875\uff0c\u8bf7\u4f7f\u7528\u635f\u574f\u7684\u53cd\u5411\u94fe\u63a5\u68c0\u67e5\u5668\uff0c\u4f8b\u5982 <a href=\"https:\/\/ahrefs.com\/broken-link-checker\" target=\"_blank\" rel=\"noopener\">\u8fd9\u4e2a\u3002<\/a><span>\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2629 size-full\" src=\"https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/ahrefs-broken-backlinks.png\" alt=\"\" width=\"800\" height=\"452\" srcset=\"https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/ahrefs-broken-backlinks.png 800w, https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/ahrefs-broken-backlinks-768x434.png 768w, https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/ahrefs-broken-backlinks-640x362.png 640w, https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/ahrefs-broken-backlinks-400x226.png 400w, https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/ahrefs-broken-backlinks-367x207.png 367w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3.\u53d1\u73b0\u7ade\u4e89\u5bf9\u624b\u7684\u6709\u673a\u5173\u952e\u8bcd<\/span><\/h2>\n<p>\u4e8b\u60c5\u901a\u5e38\u53d8\u5f97\u590d\u6742\u7684\u53e6\u4e00\u4e2a\u9636\u6bb5\u662f\u5173\u952e\u5b57\u7814\u7a76\u3002<\/p>\n<p>\u50cf Google Keyword Planner (GKP) \u8fd9\u6837\u7684\u5de5\u5177\u53ef\u4ee5\u4e3a\u60a8\u63d0\u4f9b\u6570\u4ee5\u4e07\u8ba1\u7684\u5173\u952e\u5b57\u63d0\u793a\u3002<\/p>\n<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u60a8\u5c06\u82b1\u8d39\u591a\u5c11\u65f6\u95f4\u6765\u9010\u4e00\u5206\u6790\u5b83\u4eec\u3002 \u5929\uff1f \u66f4\u957f\uff1f<\/p>\n<p>\u4e00\u4e2a\u66f4\u77ed\u7684\u65b9\u6cd5\u662f\u68c0\u67e5\u7ade\u4e89\u5bf9\u624b\u7684\u6709\u673a\u5173\u952e\u8bcd\u3002 \u4ed6\u4eec\u5df2\u7ecf\u5904\u7406\u4e86\u7e41\u7410\u7684\u5173\u952e\u5b57\u7814\u7a76\u3002<\/p>\n<p>\u50cf Ubersuggest \u8fd9\u6837\u7684 SEO \u5de5\u5177\u53ef\u4ee5\u5411\u60a8\u663e\u793a\u7ade\u4e89\u5bf9\u624b\u6392\u540d\u7684\u5173\u952e\u5b57\uff0c\u4ee5\u53ca\u5177\u6709\u6d1e\u5bdf\u529b\u7684\u6307\u6807\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4f30\u8ba1\u6bcf\u6708\u8bbf\u95ee\u6b21\u6570\uff1b<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">SEO\u96be\u5ea6\uff08SD\uff09\uff0c\u5373\u4e3a\u5173\u952e\u5b57\u6392\u540d\u7684\u96be\u5ea6\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2626\" src=\"https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/ubersuggest-organic-keywords.png\" alt=\"\" width=\"800\" height=\"419\" srcset=\"https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/ubersuggest-organic-keywords.png 800w, https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/ubersuggest-organic-keywords-768x402.png 768w, https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/ubersuggest-organic-keywords-640x335.png 640w, https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/ubersuggest-organic-keywords-400x210.png 400w, https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/ubersuggest-organic-keywords-367x192.png 367w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4. \u76d1\u89c6\u7ade\u4e89\u5bf9\u624b\u7684 PPC \u5173\u952e\u5b57<\/span><\/h2>\n<p>PPC \u5173\u952e\u5b57\u5728\u60a8\u7684 SEO \u7ade\u4e89\u5bf9\u624b\u5206\u6790\u4e2d\u4e5f\u8d77\u7740\u91cd\u8981\u4f5c\u7528\u3002<\/p>\n<p>\u5982\u679c\u6709\u4eba\u8db3\u591f\u6177\u6168\u5730\u4e3a\u70b9\u51fb\u4ed8\u8d39\uff0c\u90a3\u4e48\u4ed6\u4eec\u51fa\u4ef7\u7684\u5173\u952e\u5b57\u5fc5\u987b\u8f6c\u5316\u3002<\/p>\n<p>\u968f\u610f\u501f\u7528\u7ade\u4e89\u5bf9\u624b\u7684 PPC \u5173\u952e\u5b57\u4f5c\u4e3a\u60a8\u7684\u81ea\u7136\u641c\u7d22\u7b56\u7565\u3002<\/p>\n<p>\u5982\u679c\u4ed6\u4eec\u4e2d\u7684\u4e00\u4e9b\u4eba\u6bcf\u4e2a\u6708\u6ca1\u6709\u83b7\u5f97\u592a\u591a\u641c\u7d22\uff0c\u90a3\u4e5f\u6ca1\u4ec0\u4e48\u5927\u4e0d\u4e86\u7684\u3002<\/p>\n<p>\u8ba9\u6211\u4eec\u6bd4\u8f83\u4e00\u4e0b\u201c\u5728\u7ebf\u521b\u5efa\u7b80\u5386\u201d\u548c\u201c\u514d\u8d39\u7b80\u5386\u6a21\u677f\u201d\u7684\u641c\u7d22\u91cf <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">GKP<\/a>.<\/p>\n<p>\u867d\u7136\u540e\u8005\u6bcf\u6708\u53ef\u4ee5\u83b7\u5f97\u4e00\u767e\u4e07\u6b21\u641c\u7d22\uff0c\u4f46\u5b83\u4e0d\u592a\u53ef\u80fd\u8f6c\u5316\u3002 \u6240\u6709\u641c\u7d22\u8005\u90fd\u9700\u8981\u514d\u8d39\u8d60\u54c1\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2623\" src=\"https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/keyword-planner.png\" alt=\"\" width=\"512\" height=\"276\" srcset=\"https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/keyword-planner.png 512w, https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/keyword-planner-400x216.png 400w, https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/08\/keyword-planner-367x198.png 367w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5.\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u7684\u9996\u9875<\/span><\/h2>\n<p>\u8fdb\u5165\u4efb\u4f55\u7ade\u4e89\u9886\u57df\u5e76\u6316\u6398\u4ed6\u4eec\u7684\u5927\u91cf\u5e16\u5b50\u90fd\u6ca1\u6709\u95ee\u9898\u3002 \u8fd9\u6837\u4f60\u53ef\u80fd\u4f1a\u60f3\u51fa\u4e00\u5806\u5185\u5bb9\u521b\u610f\u3002<\/p>\n<p>\u4f46\u662f\u60a8\u4e0d\u4f1a\u77e5\u9053\u54ea\u4e9b\u5e16\u5b50\u4f1a\u4e3a\u4ed6\u4eec\u5e26\u6765\u8bbf\u95ee\u8005\uff0c\u54ea\u4e9b\u5e16\u5b50\u4f1a\u65e0\u7f18\u65e0\u6545\u5730\u5360\u7528\u7a7a\u95f4\u3002<\/p>\n<p>\u76f8\u53cd\uff0c\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u4ea7\u751f\u81ea\u7136\u6d41\u91cf\u7684\u70ed\u95e8\u9875\u9762\u3002 \u8fd9\u4e9b\u662f\u9996\u5148\u8981\u5728\u60a8\u7684\u535a\u5ba2\u4e0a\u590d\u5236\u7684\u4e3b\u9898\u3002<\/p>\n<p>\u5982\u4e0b\u6240\u793a\uff0c\u60a8\u8fd8\u53ef\u4ee5\u4f30\u8ba1\u6bcf\u4e2a\u4e3b\u9898\u7684\u6d41\u91cf\u6f5c\u529b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone 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