{"id":5248,"date":"2020-08-14T00:00:00","date_gmt":"2020-08-13T22:00:00","guid":{"rendered":"https:\/\/webbingstone.com\/souq-by-amazon-a-case-study-of-successful-startup\/"},"modified":"2022-02-02T18:07:49","modified_gmt":"2022-02-02T16:07:49","slug":"souq-by-amazon-a-case-study-of-successful-startup","status":"publish","type":"post","link":"https:\/\/webbingstone.com\/zh-hans\/souq-by-amazon-a-case-study-of-successful-startup\/","title":{"rendered":"\u4e9a\u9a6c\u900a\u7684 Souq \u2013 \u6210\u529f\u521b\u4e1a\u7684\u6848\u4f8b\u7814\u7a76"},"content":{"rendered":"

 <\/p>\n

\u5728\u4e00\u5f00\u59cb\u7684\u65f6\u5019<\/strong><\/h2>\n

 <\/p>\n

\"\"Souq\uff0c\u4e00\u4e2a\u6765\u81ea\u963f\u62c9\u4f2f\u8bed\u201c\u5e02\u573a\u201d\u540d\u79f0\u7684\u8bcd\uff0c\u4e8e 2005 \u5e74\u7531 \u7f57\u7eb3\u5c14\u591a\u00b7\u7a46\u67e5<\/a>, \u963f\u62c9\u4f2f\u8054\u5408\u914b\u957f\u56fd\u8fea\u62dc\u7684\u9996\u5e2d\u6267\u884c\u5b98\u3002 \u5f53\u65f6\u4eba\u4eec\u5e76\u6ca1\u6709\u60f3\u5230\u4e2d\u4e1c\u4f1a\u6210\u4e3a\u53d1\u5c04 \u7535\u5b50\u5546\u52a1<\/a>\u00a0\u5546\u4e1a\u3002 \u7136\u800c\uff0c\u81ea\u4ece Souq \u521b\u5efa\u4ee5\u6765\uff0c\u5b83\u5c31\u53d8\u5f97\u975e\u5e38\u6d41\u884c\uff0c\u5e76\u6210\u957f\u4e3a\u963f\u62c9\u4f2f\u4e16\u754c\u6700\u5927\u3001\u53d1\u5c55\u6700\u5feb\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u3002 2005 \u5e74 Souq \u63a8\u51fa\u540e\uff0cMouchawar \u5b89\u6392\u5728\u8fea\u62dc\u8bbe\u7acb\u529e\u4e8b\u5904\u3002 2006 \u5e74\uff0cMouchawar \u8d2d\u4e70\u4e86 Souq.com \u57df\u540d\u3002 \u76ee\u524d\uff0cSouq \u5728 7 \u4e2a\u56fd\u5bb6\/\u5730\u533a\u5f00\u5c55\u4e1a\u52a1\uff0c\u62e5\u6709\u8d85\u8fc7 1.35 \u4ebf\u4eba\u53e3\u3002 \u6b64\u5916\uff0cSouq \u7684\u5458\u5de5\u4ece 5 \u540d\u5458\u5de5\u589e\u52a0\u5230 3000 \u591a\u540d\u5458\u5de5\uff0c\u5305\u62ec\u6570\u5b57\u8425\u9500\u4eba\u5458\u3001\u8f6f\u4ef6\u5de5\u7a0b\u5e08\u3001\u9001\u8d27\u4eba\u5458\u548c\u5ba2\u6237\u670d\u52a1\u4e2d\u5fc3\u4eba\u5458\u3002 Souq \u7684\u4e00\u5927\u6210\u5c31\u662f\uff0c\u5b83\u5e2e\u52a9\u8bb8\u591a\u5728\u5176\u7f51\u7ad9\u4e0a\u9500\u552e\u7684\u5c0f\u5546\u8d29\u5c06\u4ed6\u4eec\u7684\u9500\u552e\u989d\u4ece\u6bcf\u5468\u4e0d\u5230\u5341\u51e0\u4ef6\u5546\u54c1\u63d0\u9ad8\u5230\u4e86\u6bcf\u5e74\u4e0a\u767e\u4e07\u4ef6\u5546\u54c1\u3002<\/p>\n

\u8d77\u6e90<\/h2>\n

Souq \u7684\u6982\u5ff5\u59cb\u4e8e Mouchawar \u52a0\u5165\u7b2c\u4e00\u4e2a\u7e41\u8363\u7684\u4e2d\u4e1c\u5728\u7ebf\u95e8\u6237\u7f51\u7ad9, \u9a6c\u514b\u56fe\u5e03<\/a>. Maktoob \u662f\u4e00\u4e2a\u5728\u7ebf\u95e8\u6237\u7f51\u7ad9\uff0c\u4e0e\u5f53\u65f6\u53ef\u7528\u7684\u5176\u4ed6\u95e8\u6237\u7f51\u7ad9\u4e0d\u540c\uff0c\u5b83\u4e0d\u9700\u8981\u6d88\u8d39\u8005\u7cbe\u901a\u82f1\u8bed\u3002 \u5728\u6b64\u671f\u95f4\uff0c\u96c5\u864e\u7b49\u7f8e\u56fd\u8bb8\u591a\u53d7\u6b22\u8fce\u7684\u95e8\u6237\u7f51\u7ad9\u90fd\u6210\u529f\u5730\u4e0e\u7535\u5b50\u5546\u52a1\u5408\u4f5c\u3002 \u56e0\u6b64\uff0cMouchawar \u548c Maktoob \u76f8\u4fe1\u7535\u5b50\u5546\u52a1\u7684\u6982\u5ff5\u53ef\u4ee5\u5728\u4e2d\u4e1c\u5730\u533a\u91cd\u590d\u3002 \u8fd9\u4fc3\u4f7f\u4ed6\u4eec\u5bfb\u627e\u65b9\u6cd5\u6765\u5229\u7528 Maktoob \u65e5\u76ca\u589e\u957f\u7684\u540d\u6c14\u6765\u5e2e\u52a9\u53d1\u5c55\u5728\u7ebf\u5546\u4e1a\u4e1a\u52a1\u3002 \u7136\u800c\uff0c\u4ed6\u4eec\u51b3\u5b9a\u521b\u5efa\u4e00\u4e2a\u4e0e Maktoob \u4e0d\u540c\u7684\u7535\u5b50\u5546\u52a1\u5b9e\u4f53\uff0c\u56e0\u4e3a\u5b83\u7684\u5ba2\u6237\u53ea\u662f\u6765\u4ea4\u6d41\u6216\u63a5\u6536\u4fe1\u606f\uff0c\u5e76\u4e0d\u7ecf\u5e38\u6765\u8d2d\u4e70\u3002<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u751f\u957f<\/h2>\n

Souq \u6700\u521d\u662f\u4f5c\u4e3a\u62cd\u5356\u7f51\u7ad9\u521b\u5efa\u7684\uff0c\u7c7b\u4f3c\u4e8e eBay\u3002 \u7136\u540e\uff0c\u4ed6\u4eec\u901a\u8fc7\u589e\u52a0\u9500\u552e\u8f66\u8f86\u548c\u8d22\u4ea7\u7684\u7c7b\u522b\u8fdb\u884c\u6269\u5c55\u3002 \u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u968f\u540e\u8fc5\u901f\u6d41\u884c\u8d77\u6765\uff0c\u8fd9\u6709\u52a9\u4e8e Souq \u7684\u4e1a\u52a1\u6269\u5c55\u5230\u6c99\u7279\u963f\u62c9\u4f2f\u3002 \u7531\u4e8e\u7f51\u7ad9\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u5230 2009 \u5e74\u5e95\uff0cSouq \u6210\u4e3a\u72ec\u7acb\u4e8e Maktoob \u7684\u72ec\u7acb\u5b9e\u4f53\u3002 \u8fdb\u884c\u7684\u62cd\u5356\u64cd\u4f5c\u4f30\u8ba1\u4ef7\u503c\u8d85\u8fc7r\u6bcf\u6708300\u4e07\u8fea\u62c9\u59c6<\/strong><\/p>\n

\u8fd9\u51e0\u4e4e\u662f100\u4e07\u7f8e\u5143\u3002 \u5982\u4eca\uff0cSouq \u6bcf\u6708\u7684\u8bbf\u95ee\u91cf\u7ea6\u4e3a 3900 \u4e07\u6b21\u3002<\/p>\n

\u7531\u4e8e\u5f53\u65f6\u5bf9\u79fb\u52a8\u667a\u80fd\u624b\u673a\u7684\u9700\u6c42\u5f00\u59cb\u589e\u52a0\uff0c\u8fd9\u610f\u5473\u7740\u4f7f\u7528\u4e2a\u4eba\u7b14\u8bb0\u672c\u7535\u8111\u7684\u4eba\u8d8a\u6765\u8d8a\u5c11\uff0c\u800c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u5f00\u59cb\u4f7f\u7528\u624b\u673a\u3002 \u8fd9\u610f\u5473\u7740 Souq \u9700\u8981\u5c06\u5176\u5728\u7ebf\u5e73\u53f0\u4ece\u4ec5\u4f7f\u7528\u7f51\u7ad9\u6269\u5c55\u5230\u4f7f\u7528\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u3002 \u5c3d\u7ba1\u4eca\u5929\u901a\u8fc7\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u8d2d\u7269\u5f88\u5e38\u89c1\uff0c\u4f46\u65e9\u5728 2010 \u5e74\uff0c\u5b83\u5c31\u88ab\u89c6\u4e3a\u4e00\u79cd\u65b0\u65b9\u6cd5\u3002 Souq \u7684\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u6700\u7ec8\u4e8e 2012 \u5e74\u521b\u5efa\u3002\u76ee\u524d\uff0cSouq \u4e0a\u8d85\u8fc7 70% \u7684\u8d2d\u4e70\u662f\u901a\u8fc7\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u5b8c\u6210\u7684\u3002 2010 \u5e74\uff0c\u4e4b\u540e \u7ef4\u8428\u59c6\u00b7\u8fbe\u4e4c\u5fb7<\/strong> \u52a0\u5165 Souq \u4f5c\u4e3a \u9996\u5e2d\u6280\u672f\u5b98 (CTO)<\/strong> \u4ece eBay \u5f00\u59cb\uff0cSouq \u53d8\u6210\u4e86\u4e00\u5bb6\u4f01\u4e1a\u5bf9\u6d88\u8d39\u8005\u7684\u516c\u53f8\u3002 \u7136\u540e\u5b83\u8868\u793a\u4ed6\u4eec\u5c06\u5728 2012 \u5e74\u5e95\u505c\u6b62\u62cd\u5356, \u963f\u897f\u592b\u00b7\u51ef\u7d22\u8fea\u4e9a<\/strong> \u52a0\u5165 Souq \u4f5c\u4e3a \u9996\u5e2d\u6280\u672f\u5b98 (CTO) <\/strong><\/b>.<\/p>\n

\u652f\u4ed8\u65b9\u5f0f<\/h2>\n

Souq\u7684\u4e3b\u8981\u652f\u4ed8\u65b9\u5f0f\u5728 \u963f\u8054\u914b<\/strong>\u662f\u901a\u8fc7\u4fe1\u7528\u5361\uff0c\u8fd9\u4e0d\u662f\u95ee\u9898\uff0c\u56e0\u4e3a\u5728\u7f51\u4e0a\u4f7f\u7528\u4fe1\u7528\u5361\u5f88\u5e38\u89c1\u3002 \u8ba9 Souq \u6269\u5c55\u5230\u5176\u4ed6\u56fd\u5bb6\uff0c\u4f8b\u5982 \u6c99\u7279\u963f\u62c9\u4f2f<\/strong> \u548c \u57c3\u53ca<\/strong>, \u5b83\u5fc5\u987b\u63d0\u4f9b\u5176\u4ed6\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u4f8b\u5982\u8d27\u5230\u4ed8\u6b3e\u3002 \u5c3d\u7ba1\u6c99\u7279\u963f\u62c9\u4f2f\u521b\u5efa\u4e86\u63d0\u4f9b\u7b26\u5408\u4f0a\u65af\u5170\u6559\u6cd5\u5229\u606f\u7684\u4fe1\u7528\u5361\uff0c\u4f46\u5728\u7f51\u4e0a\u8d2d\u7269\u65f6\u4fe1\u7528\u5361\u5e76\u4e0d\u5e38\u7528\u3002 \u6b64\u5916, \u57c3\u53ca<\/strong> \u88ab\u89c6\u4e3a Souq \u6269\u5f20\u7684\u53c8\u4e00\u4e2a\u5927\u673a\u4f1a\u3002 \u7136\u800c\uff0c\u5f88\u5c11\u6709\u4eba\u80fd\u591f\u6ee1\u8db3\u4ed6\u4eec\u83b7\u5f97\u4fe1\u7528\u5361\u6240\u9700\u7684\u5b58\u6b3e\u8981\u6c42\u3002 \u56e0\u6b64\uff0c\u53ea\u5141\u8bb8\u4fe1\u7528\u5361\u652f\u4ed8\u4f1a\u51cf\u5c11\u57c3\u53ca\u7684\u6f5c\u5728\u7528\u6237\u6570\u91cf\u3002<\/p>\n

\u4e9a\u9a6c\u900a\u7684\u6536\u8d2d<\/h2>\n

\u7531\u4e8e Souq \u5728\u7f51\u4e0a\u7684\u6210\u529f\uff0c\u8de8\u56fd\u79d1\u6280\u516c\u53f8\u4e9a\u9a6c\u900a\u6536\u8d2d\u4e86\u5b83\u3002<\/p>\n

\u90a3\u4e48\u4e9a\u9a6c\u900a\u4e3a\u96c6\u5e02\u652f\u4ed8\u4e86\u591a\u5c11\u94b1\uff0c\u4e9a\u9a6c\u900a\u4f55\u65f6\u8d2d\u4e70\u96c6\u5e02\uff01<\/h4>\n

Souq \u4ee5 5.8 \u4ebf\u7f8e\u5143\u7684\u4ef7\u683c\u51fa\u552e<\/strong> \u73b0\u91d1 2017 \u5e74 3 \u6708 28 \u65e5<\/strong>. Souq \u6210\u529f\u5730\u5728\u963f\u62c9\u4f2f\u56fd\u5bb6\u4f20\u64ad\u5e76\u5438\u5f15\u4e86\u50cf\u4e9a\u9a6c\u900a\u8fd9\u6837\u7684\u5927\u578b\u56fd\u9645\u516c\u53f8\u7684\u5173\u6ce8\uff0c\u8fd9\u8bc1\u660e\u5b83\u662f\u4e2d\u4e1c\u6700\u6210\u529f\u7684\u5728\u7ebf\u8425\u9500\u6d3b\u52a8\u4e4b\u4e00\u3002<\/p>\n

 <\/p>\n

\u83b7\u53d6\u65b0\u7535\u5b50\u5546\u52a1\u7684\u514d\u8d39\u62a5\u4ef7 \u7f51\u7ad9<\/a> \u6216\u6570\u5b57\u8425\u9500 \u7ba1\u7406<\/a> \u4e3a\u60a8\u7684\u7ec4\u7ec7<\/h4>\n

\u8bfb: \u60a8\u7684\u5c0f\u578b\u4f01\u4e1a\u9700\u8981\u6295\u8d44\u6570\u5b57\u8425\u9500\u7684\u539f\u56e0\u00a0<\/a><\/h2>\n

 <\/p>\n

\u53c2\u8003\uff1a<\/h2>\n

https:\/\/www.cmswire.com\/digital-experience\/why-amazon-acquired-souqcom\/<\/a><\/p>\n

https:\/\/hbr.org\/2017\/09\/souq-coms-ceo-on-building-an-e-commerce-powerhouse-in-the-middle-east<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  \u5728\u4e00\u5f00\u59cb\u7684\u65f6\u5019   Souq\uff0c\u4e00\u4e2a\u6765\u81ea\u963f\u62c9\u4f2f\u8bed\u201c\u5e02\u573a\u201d\u540d\u79f0\u7684\u8bcd\uff0c\u4e8e 2005 \u5e74\u7531 \u7f57 […]<\/p>\n","protected":false},"author":3,"featured_media":1563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-5248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-zh-hans"],"featured_image_src":{"landsacpe":["https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/06\/souq-1.jpg",300,300,false],"list":["https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/06\/souq-1.jpg",300,300,false],"medium":["https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/06\/souq-1-300x300.jpg",300,300,true],"full":["https:\/\/webbingstone.com\/wp-content\/uploads\/2021\/06\/souq-1.jpg",300,300,false]},"_links":{"self":[{"href":"https:\/\/webbingstone.com\/zh-hans\/wp-json\/wp\/v2\/posts\/5248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webbingstone.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webbingstone.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webbingstone.com\/zh-hans\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webbingstone.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=5248"}],"version-history":[{"count":0,"href":"https:\/\/webbingstone.com\/zh-hans\/wp-json\/wp\/v2\/posts\/5248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webbingstone.com\/zh-hans\/wp-json\/wp\/v2\/media\/1563"}],"wp:attachment":[{"href":"https:\/\/webbingstone.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=5248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webbingstone.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=5248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webbingstone.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=5248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}